I recently had the opportunity to read a post by Chris Dixon and was really inspired. Chris described a problem in the online advertising market which is a very interesting market for a startup as it's still growing, changing and creating opportunities to make things better.
The problem Chris described is that online advertising budgets are being more and more focused on what he referred to as "intent harvesting" as opposed to "intent generation". In a nutshell, what Chris is saying is that the appetite of the user is built over several visits to different websites but only the last one of them gets the credit for driving the purchase.
I believe that this problem will get solved over then next 5 to 10 years.
The online advertising market is part (a rather small one) of the overall advertising market. If we take a look at the bigger picture, the current trend is putting the entire online advertising at the risk of being trapped in the "intent harvesting" box and never reaching it's full potential. There are just too many people who will loose from that situation including the ones who are currently gaining from the trend.
This expected change will create a lot of startup opportunities.
Changes always creates startup opportunities. It's much harder to navigate a bigger company through a change then it is to navigate a small one and so some of the bigger companies wouldn't survive this change and some of the startups will become really big.
I am glad that you discussed this to your blog. There are some people doesn't know the opportunities in the online advertising market. Hope you have lot of people to help about it because of the post.
Posted by: Sundridge Floation Suits | 07/02/2010 at 09:48 AM